An Open Letter to Kimberly Clark / Huggies

An Open Letter to Kimberly Clark / Huggies

To Anyone Who Cares at Huggies / Kimberly-Clark,

As you probably know, as of a few minutes ago, our petition asking you to end your “Dad Test” ad campaign reached over 1000 signatures.

That’s 1000 people, customers and potential customers, men and women, dads and moms, kids and grandparents, all saying “Huggies, we do not accept that this is okay!”

When will you acknowledge that you messed this one up and take steps to make it right? How long will you keep ignoring us? At this point your good intentions are irrelevant, and your form letter a slap in the face.

We don’t want a boycott. We don’t want coupons. We don’t want this replaced with a commercial that trumps up a dad who competently changes diapers into Super Dad.

We just want dialogue with a company who will treat us like equally capable parents, and equally valuable customers.


To anyone reading this who thinks that this “Dad Test” is outrageous and unacceptable, please visit, read, and sign the petition. They can ignore us on here, but in numbers we can get the message through.

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