After listening to our feedback, Huggies has gone back and remade the commercials from their “Dad Test” series of advertisements, to make clear that it is the DIAPERS being tested, not the DADS.
Below is the a special preview for the new version of the “Easy Chair” ad, which will begin airing on Monday, March 26th. I’ve been given permission to share it with you all! 🙂
Kudos to them for making such a big change and taking seriously the opportunity to show real, involved, competent and confident dads with their babies.
I look forward to seeing the rest of the newly revised campaign.
(NOTE: You can still see the old version of the “Easy Chair” ad here for comparison, though I don’t know for how long.)