Tide gets it right. Really, really right.

I love this.


I love how dad doesn’t have the cutesy “Dad Mom” nickname.

I love how dad isn’t called a “stay-at-home dad” at all.  He’s just a dad! Does he stay home? Is he single? Is he doing this on the weekend? Guess what? It doesn’t matter. Dads of all stripes do laundry, it turns out, not just the ones who are forced to do it. The non-specificity is great.

I love how the daughter is shown loving to dress like a fairy princess and have tea parties, but also likes dressing like the sheriff. Take that, Princess Culture!

And I love how dad isn’t just shown as competent with the laundry, but also with his parenting solutions!

I’ve written before about how Tide has come so close, but missed the mark. I’m so happy to see that they didn’t stop trying, and have put together one of the most accurate depictions of what dads in the 21st century look like that I’ve seen in ages. Kudos to whoever at Tide and Downy was involved in this.

Now if you’ll excuse me, I have some laundry to do.


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