In case you missed it, I was fortunate to be one of several dad bloggers quoted in a great piece on the front page of yesterday’s New York Times business section about the Dad 2.0 Summit, and the ever-evolving relationship between dads and advertisers.
Most of my interview and section of the article was a brief rehashing of last year’s “Huggies Thing,” but I want to draw special attention to one line I sort of… feel like I should explain.
MORE marketers are paying attention to fathers because more fathers are deciding what to buy for their families. That comes as no surprise to Mr. Routly. “Before I left for Dad 2.0, I had to make sure my wife knew the way to the grocery store,” he says.
For the record, my lovely and brilliant wife laughed at that line — and was actually the source of the anecdote.
So, for those asking, NO she’s not mad at me. NO, she didn’t kick me. NO I am not sleeping on the couch. 😉
That said, I sure hope I didn’t sound like I was disrespecting my most solid rock supporter as a dad. I would like to clarify, in her defense, that we did just move across the country and are both still learning the area. Also, we do have GPS technology, so finding a grocery store nearby isn’t really a problem (though it made for a funnier joke) so much as finding where everything is in the grocery store*. I imagine that’s pretty typical, when the partner who isn’t used to getting the groceries has to navigate the aisles, especially if they’re doing it with two little boys in tow.
Regardless, I think it sort of supports the point of the article, that assumptions that mom is the one doing all of the shopping are out of touch with the practical realities of today — where the duty is shared or (like in our case) handled most of the time by the husband/father — which is why I shared her anecdote.
Anyhow, kudos to Doug French and John Pacini on their terrific event, and for the impact it is having. I was glad to be there and happy to be a part of the ongoing discussions it has sparked.
* In-store GPS systems… now that’s an idea whose time has come.