Can you believe it’s been over a year now since the whole “Huggies Thing”? Me neither. I’ll have to write about that soon.
But in the meantime, I heard from Huggies late last week with a sneak peak of the video above, the first ad in their new Test Town campaign.
They specifically wanted to send it to me, because what you see above is (I’m told) the direct result of conversations between the people at Huggies (including their PR and ad people) and dads like myself who were concerned about how they are going about portraying 21st century families. My main feedback to them, beyond the outright “Don’t make us look like idiots, please!” was the pie-in-the-sky idea that really, dads are not looking for diaper ads just about dads. We don’t want to be a curiosity. We just want to see a dad changing his kid’s diaper (and cleaning, and playing, and everything else) to be as normal and as natural as seeing a mom do it. Don’t draw attention to it being DADS doing it. Just show families doing what families do: share the parenting load!
Suffice to say, I am really happy with the result, and I look forward to seeing the rest of the campaign.
Please take a moment and send @Huggies a tweet to tell them how much you appreciate their efforts to not only right the wrongs of dad portrayals from last year, but to go after a higher bar.
(Gettin’ this posted before April 1 to avoid disbelief. ;-))
How do you know you’re a modern day parent? When your 4-year-old already knows these things.
“How do you know that?”
“I can’t get Netflix to work.”
“Well… okay. I’ll go up to the office and take a look to see what’s wrong.”
“Just unplug it, wait a minute, and then plug it in again!”
My son, the dreamer.
“Oh? What was it about?”
“I was on a playdate with Jesus. We went to my cousins’ house, and watched their turtle. Then it was time for lunch, and we had cheesy quesadillas! Only, there was only one quesadilla for everyone, so Jesus used his powers to make one hundred quesadillas!”
“Wow, Tuck, that’s a really great dream.”
“I know, that’s what I told you already.”
It has been one week since daylight savings time kicked in, but I didn’t change the clocks in my sons’ room until today. This is because my preschooler follows the “don’t get up until the clock glows green“ rule so well that he’s been letting me sleep in until an extra hour every morning before coming to wake me up, without knowing it.
It’s March 14th again, and unless you live somewhere with no internet you probably know that geeks everywhere are celebrating Pi Day, when the date (3/14) matches up with the mathematical constant known as “pi” (or π) that is the ratio of a circle’s circumference to its diameter, and is approximately equal to 3.14 when rounded off neatly.
Here’s the thing, though. It’s not people that love math and actually understand the significance of “pi” who really celebrate — though they certainly do! — it’s all people who want an excuse to eat more pie.
Not that there’s anything wrong with that.
Enjoy your pie!
Seven years ago, my wife Anna and I celebrated our honeymoon with a trip to Orlando and a week of fun at the Disney parks there. It was a great trip, and we loved every minute of it.
But there’s just something about going to a Disney park with kids, that makes the whole experience just more magical, in a way that’s hard to appreciate otherwise. Isn’t there?