Yeah, you heard me. I’m “raging” against Amazon Mom again.
It’s been a while. It was August of 2012 when I last wrote about how nonsensical it is for Amazon to continue to insist that they have to use “Amazon Mom” for their program — aimed at busy parents who would like diapers delivered to their door at a discount — because their only other option is apparently “Amazon Primary Caregiver.” What’s wrong with “Amazon Family?” I asked. I never got an answer. I encouraged people to sign a petition, put together by my friend Jeffrey, asking for Amazon to consider the change. But it never took off.
I wasn’t the only one writing about the issue though. Almost two years ago today, my friend Oren wrote about the issue as well. It meant something to him. A lot, actually. And it’s in his honor that I (and others) have decided to take up the issue again.
Because it’s time for this to finally change.