This week, Similac released a new campaign video that has been getting a lot of attention, and with good reason. It’s funny, it’s touching, and it sends a fantastic message about parenting: that we’re all in this together, and judging one another helps no one.
It’s really quite fantastic… right up until the last second, when they drop the ball. At least, if the idea is actually to support all parents.
I’ve had this new NyQuil ad mentioned to me a few times recently, and finally managed to track it down. It’s short and basic, but I love it and really wanted to share it with you all…
First, a little history lesson for those just joining us:
If you don’t recall, Proctor & Gamble became the “Proud Sponsor of Moms” back during the 2010 Winter Olympics. Then came the debut of a massive global advertising campaign, the largest in its history, during the 2012 Summer Olympics. They called it “Thank you, Mom.” Between the two Olympics, P&G’s extremely talented ad people made several exceptionally well done, tear-jerking commercials about the hardworking moms of Olympic athletes. They even covered the travel expenses of moms so they could fly to London, and they pampered them in the P&G “Home Away From Home” to “help keep U.S. moms connected with their athletes.” It was an expansive campaign, that continues on long after the Olympics were over under the #ThankYouMom banner.
Let me be clear: cynicism about this being an ad campaign aside, thanking mom is totally admirable, because, let’s face it, moms are amazing and worthy of being thanked and thanked and thanked.
But like many others I had to ask the same thing: Where are the dads?